Trendspotting- new trends in interior photography

What makes your design stand out? Presenting it RIGHT is one way. The question is - what is right?

The Japan based design group Karimoku now present their new collection of wooden furniture in a series of "ordinary" setting "documented" by japanese photographer Shin Suzuki. Below I have mixed the no nonsense images of their new products with pictures of the furniture in their "natural" environment. (All pics are from Karimoku's press kit).

What do you think of this new trend? It's taking todays trendy interior pics, with loosely arranged electric cords and photos stuck to the wall with duct tape, to a whole new level. My home is my... errr... dumpster?
Check out my other blog Wabi Sabi Style here.
TRANSLATION (well, sort of...)